AI Insights · Timothy · October 2023
Top 5 Drawing & Coloring Apps on iOS in Australia Q3 2023
Explore the performance of the top 5 drawing and coloring apps on iOS in Australia for Q3 2023, including trends in downloads, revenue, and weekly active users.
In the third quarter of 2023, the top 5 drawing and coloring apps on iOS in Australia showcased diverse trends in downloads, revenue, and weekly active users. Here’s a closer look at their performance:
Color by Number: Coloring Games from Wildlife Studios saw weekly revenue fluctuate, peaking at approximately $7K in late July and ending September at around $6.9K. Downloads varied, starting at 6.5K in late June, dipping mid-quarter, and recovering to 6K by the end of September. Weekly active users saw a dip mid-quarter, falling from 28.3K to 19.7K, but rebounded to 24.4K by the end of the period.
Disney Coloring World by StoryToys Limited experienced a relatively stable revenue around $2.5K to $3.6K throughout the quarter, with a peak in late September. Downloads ranged from 1.8K in late June to a low of 1.1K in early September, ending the quarter at 1.2K. Weekly active users remained steady, fluctuating slightly between 2.5K and 3.1K.
Crayola Create and Play from Crayola showed consistent revenue, peaking at around $3.5K in late September. Downloads demonstrated a slight upward trend, starting at 1.3K in late June and reaching 1.8K by the end of September. Weekly active users increased from 1.7K to 2.4K over the quarter, indicating growing engagement.
Adult Coloring Book - Pigment by Pixite Inc. saw its revenue peak at $3.2K in late August, with a consistent range between $1.5K and $3K throughout the quarter. Downloads remained relatively stable, fluctuating between 600 and 900. Weekly active users showed a slight increase, moving from 1K in late June to 1.2K in late August, before stabilizing around 1K.
Kids Drawing Games for Girls 5 from Bini Bambini Academy had a steady revenue around $1.6K to $2.3K, with minor fluctuations. Downloads were more variable, starting at 1.5K in late June, dropping to 575 in mid-September, and slightly recovering to 763 by the end of the quarter. Weekly active users followed a similar pattern, fluctuating between 1.8K and 2.7K.
These insights are based on data from Sensor Tower, where more detailed analysis can be found.
